British International Investment

GoApptiv Private Limited

South AsiaCommunications & IT services

GoApptiv is a tech-enabled last-mile pharma marketing and distribution business. It facilitates the distribution and sale of genuine branded drugs, tackling supply chain leakages and preventing entry of counterfeit drugs, mostly outside the key metro areas in India.

Our investment

Description of the investment.

We invested in GoApptiv alongside fund investee HealthQuad II. Our investment in GoApptiv supports the company’s efforts to improve the accessibility of affordable genuine drugs in extra-urban and rural India.

Impact information

Applies to investments made from 2019 onwards. The tabs in this section define what we expect to achieve through the investment, assessing the potential impact of the investment against six dimensions of impact. You can find more details on our methodology of assessing impact here.



Improve health outcomes by enabling access to genuine healthcare drugs (SDG 3).


Primary Secondary
  • Direct: GoApptiv is improving health outcomes by enabling access to genuine branded healthcare drugs at the last mile for underserved consumers in extra-urban and rural areas. It's doing this by digitising healthcare distribution channels, which enables traceability of drugs supplied from the manufacturer to the end consumer. This reduces incidences of counterfeit drugs entering the healthcare drug supply chain.

  • Economic Enabler: The company's tech platform, which aggregates channel partners across the supply chain, provides businesses with access to software and services.

GoApptiv helps improve economic opportunities for channel partners.


Stakeholder Geography Characteristics
Customers: Users buying drugs at retail stores at last mile


40 per cent of the company's users are low-income, living below $6.85 per day [2017 PPP].

Distributors, wholesalers, and retailers in the pharma supply chain


At least some of the channel partners are expected to be low-income.

How much?

Scale Depth/Duration

Through our investment, the company is expected to reach over 500,000 villages in India.

  • Depth: Preventing entry of counterfeit drugs in drug supply chain, improved quality of treatment, supplying critical drugs in extra-urban and rural areas.

  • Duration: Impact is likely to be long lasting.


  • Financial additionality: Our participation will help the company meets its fundraising target.

  • Value additionality: BII will be the first DFI investor and therefore we will help institute better environmental, social and business integrity processes. Our interventions will also help improve job quality for GoApptiv's large field workforce.


Stakeholder Participation Risk

Ensuring transparency in the supply chain will require continued adoption of GoApptiv's services from the channel partners.

Impact score

Impact score (at point of investment)

The Impact Score is a tool to help us manage our performance against our strategic impact objectives. It is designed to incentivise investments that support our productive, sustainable, and inclusive objectives. You can find out more here.

The Impact Score is published for investments made from 2022 onwards. The Impact Scores are calculated at the point of investment. We publish the Impact Scores of new investments annually, once the information has been externally assured by an independent third party.


Environmental and social information

  • Environmental and social summary

    A high-level description of the environmental and social aspects of the investment. This may include a summary of key environmental and social risks identified during environmental and social due diligence (ESDD); key elements of an environmental and social action plan (ESAP); or ways in which we plan to support the investee improve environmental and social standards, such as through their environmental and social management system (ESMS); as well as any other priority areas agreed with the investee.

  • Environmental and social risk

    A risk category rating, which indicates the level of environmental and social risk associated with an investment. For an explanation of the categorisations used, see here. We consistently provide an environmental and social risk category for all investments screened from 2023 onwards.

Environmental and social summary

BII and our co-investor HealthQuad have agreed on an E&S action plan. The plan focuses on developing E&S policies and management systems while emphasizing labor and working conditions. GoApptiv has agreed to establish an E&S sub-committee to monitor E&S performance throughout the investment cycle.

Environmental and social risk


Reporting and Complaints Mechanism

The Reporting and Complaints Mechanism allows anyone outside BII to report alleged breaches of the business integrity or environmental and social provisions of BII’s Policy on Responsible Investing. This includes breaches made by BII, a BII investee, or a portfolio company of a fund in which BII has invested. The Reporting and Complaints Mechanism Rules are available here. Reports and complaints can be submitted by email to [email protected] or by mail. See more details on our Reporting and Complaints Mechanism here.

For any other general enquiries contact us at [email protected]

  • Key facts

    First published

    When the investment was first published on the website database.

    March 2024
    Last updated

    When the last quarterly update of the website database occurred.

    June 2024
    Project number

    An identifier number shared by investments in the same project.


    The current status of the investment (green flag for active and red flag for exited).


    The geographical region where the country is located. We currently invest in Africa, South Asia, South East Asia and the Caribbean. In 2023, BII’s investment mandate was extended allowing it to invest in regional funds linked to Ukraine, with the majority of activity expected to begin post-war. Investments outside these regions were made prior to 2012 under previous investment mandates.

    South Asia

    The countries where the investment delivers impact. Where impact is delivered in multiple countries, this is indicated.


    We prioritise those sectors that facilitate development and need our capital the most. Our priority sectors contribute towards many of the Sustainable Development Goals. They range from investing in the power infrastructure that will provide people with better access to electricity, to investing in financial institutions that direct capital to the individuals and businesses that need it the most.

    Communications & IT services

    We provide capital in the following ways: directly – through direct equity, direct debt, guarantees and other non-intermediated financial instruments; and indirectly – principally through investment funds.

    For direct investments and fund investments, this is the date BII committed capital to the investments. This is typically the date on which legal agreements are signed by all parties.

    For the portfolio companies of our fund investments, this is the date (either the month or the quarter) on which the fund committed capital to the portfolio company.

    For direct equity investments, this is the date at which British International Investment exited the investment.

    For debt investments, this is the date at which the final debt repayment was made.

    For funds, this is the date at which the fund was terminated.

    For underlying fund investments, this is the date at which the fund manager exited the investment.

    The total amount committed, per financial instrument, per investment, on the date BII becomes subject to a binding legal obligation to provide funding or assume a contingent liability. This information is provided in US dollars.

    For direct investments, this is the amount that BII has committed to the business or project. For fund investments, this is the amount BII has committed to the fund.

    The currency in which the investment was made.

    Investment type :
    Start date :
    December 2023
    Amount :
    Currency of investment :

    The company or investment fund’s place of incorporation.


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